Guides
The margin math, written down.
- Conversion adjustments
Remove Refunds From Google Ads Conversions
Remove refunds from Google Ads conversions: restate vs retract, and the 7-day window that decides whether it retrains Smart Bidding or only fixes reporting.
Read the guide → - Conversion tracking
Upload Offline Conversions to Google Ads, Step by Step
How to upload offline conversions to Google Ads in 2026: the DIY Google Sheets route, the June 15 API-to-Data-Manager change, and why to upload profit.
Read the guide → - Break-even math
ROAS Calculator: Break-Even and Target, From Real Margin
A ROAS calculator that starts from margin: break-even = 1 ÷ contribution margin, target ROAS from a profit goal, and a worked example from $414k of spend.
Read the guide → - Break-even math
Shopify Plus Pricing: Real Total Cost and Break-Even
What Shopify Plus really costs: plan fee, processing, and third-party fees, plus the break-even revenue that decides if Plus is worth it. Calculator inside.
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